In February of 2021, Jessica Stetson announced that after 10 years of working as a professional photographer, she would be closing her portrait studio to follow her dream of opening a retail store. She had a desire to create a unique storefront that offered an eclectic array of goods; Vintage clothing and hardgoods, handmade items from local vendors such as jewelry and ceramics, imported goods like incense and handcrafted textiles. With a focus on mostly quality vintage goods, as well as the nickname she acquired as a child, the store would soon be called Old Soul Collective.